This one-day webinar will provide you with the foundational knowledge, retailer perspectives, networking opportunities, and creative inspiration to unlock growth using Instacart.
9:00 am PT
12:00 pm ET
Introduction & Run of Day
Welcome to the Ads Initiative Summer Summit! We will briefly review the agenda for the day and provide an overview of the program and share exciting ways you can continue to engage with Instacart's Ads Initiative.
Katy Turner
Ads Program Manager
9:05 am PT
12:05 pm ET
Mastering Instacart Ads: From Advertising Essentials to Advanced Ad Tactics
Discover the full spectrum of innovative products offered by Instacart and how they deliver exception value to advertisers. Learn how to unlock new opportunities and drive success with our cutting-edge advertising solutions.
Introduction
Ali Miller
Vice President of Product, Ads
Advertising Essentials
Brittany Middleman
Account Manager II
Jordan Chambers
Senior Sales Associate
Advanced Ad Tactics
Dana Kovacs
Sales Executive II
Mychelle Davey
Sales Executive
10:00 am PT
1:00 pm ET
Retail Insights: Succeeding in the Marketplace in Conversation with Sprouts Farmers Market
Join us as we facilitate a compelling discussion featuring Sprouts Farmers market delving into what retailers look for when evaluating new brands for their product assortments. Gain valuable advice on how challenger brands can succeed when working with retailers and unlock new growth opportunities.
Special Guest Speaker
Scott Romano
Vice President of Innovation & Foraging at Sprouts Farmers Market
Hosted By
Ryan Hamburger
Vice President of Retail Partnerships at Instacart
10:45 am PT
1:45 pm ET
Data, Insights, Catalog Wins
Dive into the wealth of data available in Ads Manager and discover how brands like yours can extract valuable insights from performance on Instacart and elevate strategy with actionable analytics and transformative data. We will share catalog best practices for ensuring your brand identity remains uniform across the Instacart marketplace, positioning you for success.
Ada Jing
Senior Measurement Science Manager
David Yang
Category Insights Manager
Alyson Avery
Program Manager
11:25 am PT
2:25 pm ET
Break
11:30 am PT
2:30 pm ET
Instacart Fireside Chat: Unlocking Success with Instacart Marketplace Ads
Instacart leaders will share strategies for growing your brand and navigating today's complex grocery landscape utilizing the Instacart marketplace. Submit questions in advance to make the most of this insightful discussion!
Special Guest Speaker
Denise Woodard
Founder and CEO of Partake Cookies
Hosted By
Josh Rider
Vice President of Commercial Excellence
11:55 am PT
2:55 pm ET
Diversity, Equality and Belonging at Instacart
Wrapping up the day with a quick thank you. We have a few exciting announcements to share, as well as something special for your cart!
Hosted By
Jennifer Sutton
Senior Director of Diversity Equity and Belonging
Retailers
Shoppers
The Instacart Ads Initiative (“Program”) is open to the first 215 brands on a first come first serve submissions for Black-owned or women-owned, CPG brands who have not previously participated in the Program who sign up prior to Program annual Launch date of March 11, 2024 (“Brands”). There will only be one cohort of Brands in the Program each calendar year. The Program provides a one thousand dollar ($1,000) one-time ad credit redeemable for self-service advertising products only on Instacart.com. Ad Credit is valid for one year from date of issuance (“Expiration Date”). Unused balance of the Ad Credit will not roll over after the Expiration Date, or be redeemable for cash at any time. Brands are responsible for payment of any ad spend on Instacart.com that exceeds the Ad Credit. Ad campaigns on Instacart.com are subject to the standard Instacart Advertising Terms & Conditions. The Program may also provide additional benefits at Instacart’s sole discretion and are not guaranteed. Terms of the Program are subject to change at Instacart’s sole discretion at any time.